You measure paid campaigns.
Adjust attributes installs and re-engagement across ad networks and ties spend to results. Ferry does not integrate with ad networks at all.
Adjust deep linking alternative
An Adjust deep linking alternative priced for small teams.
Adjust bundles deep linking into a measurement platform sold on contracts. If links into your app are what you need, Ferry sells exactly that: flat monthly pricing, self-serve signup, and attribution down to the link.
SHORT ANSWER
Ferry is a standalone alternative to Adjust's deep linking for teams that do not need a mobile measurement contract. It covers deep links, deferred deep linking, custom domains, and link-level revenue attribution at $0 to $299 per month by link opens. Adjust remains the right choice if you measure paid campaigns, need SKAdNetwork support, or need fraud prevention.
SIDE BY SIDE
Adjust and Ferry, side by side.
Adjust is a measurement platform with links attached. Ferry is the links, sold on their own. Here is what that means capability by capability.
| Capability | Adjust | Ferry |
|---|---|---|
| Deep links | Branded short links with platform-aware routing, as part of the Adjust platform. | Universal Links and App Links with store routing and a web fallback, served from one hostname. |
| Deferred deep links | Yes, deferred deep linking is supported. | Yes. Server-side matching returns the original link payload with a method and a confidence level on every match. |
| Attribution | Full MMP: install and re-engagement attribution, SKAdNetwork conversion values, fraud prevention, and ad spend measurement. | Link-level attribution: installs, signups, purchases, and revenue by link and campaign. No ad network integrations, SKAdNetwork, or fraud suite. |
| SDKs | Broad SDK coverage across mobile platforms and game engines. | Swift, Kotlin, Flutter, and React Native SDKs, plus a plain HTTP API for anything else. |
| Custom domains | Yes, branded link domains. | One custom domain per project on Launch and above. Every plan includes a shared feryl.io subdomain. |
| Pricing model | Contract pricing quoted by sales, typically scaled by attribution volume. Deep linking is not sold standalone. | Flat monthly tiers by link opens: $0 to $299 per month for 5,000 to 3,000,000 opens. 14-day trial, no free tier. |
| Self-serve signup | Onboarding is sales-led. | Yes. Sign up, create a project, ship. No sales call at any tier. |
Adjust does not publish standard contract pricing; its model is described here qualitatively. Verify current terms with Adjust directly.
THE HONEST PART
When to choose Adjust instead.
Adjust has measurement depth Ferry does not have and will not build. If any of these describe your team, the MMP is the right purchase.
You need SKAdNetwork and fraud tools.
Conversion value management and fraud prevention are platform strengths at Adjust. Ferry filters obvious bot traffic from your bill but is not a fraud product.
You operate at enterprise scale.
Contracts, compliance reviews, agency workflows, and dedicated support come with the Adjust relationship. Ferry is deliberately self-serve and founder-operated.
THE MOVE
Moving your links off Adjust.
Most teams keep their MMP for paid measurement and move owned-channel links to Ferry. The migration is scoped to links, payloads, and the SDK paths that consume them.
Separate the links from the measurement.
List where Adjust links appear in owned channels: share sheets, referrals, QR codes, email, and web-to-app prompts. That is the part Ferry replaces.
Recreate those links in Ferry.
Create a project, connect a domain, and rebuild each live link with a structured payload and the right store and web fallbacks.
Verify both journeys, then cut over.
Test installed-app routing and deferred first-open matching, then swap the URLs where they are published.
FAQ
Questions developers ask first.
Does Adjust support deep linking? +
Yes. Adjust offers branded links with deep linking and deferred deep linking as part of its mobile measurement platform. The real question is whether you need an MMP contract when deep links are the only part you use.
What is an alternative to Adjust for deep linking only? +
Ferry is built for exactly that scope: deep links, deferred deep linking, custom domains, and link-level revenue attribution as a standalone self-serve product, from $0 to $299 per month by link opens. It does not do MMP measurement, so it replaces Adjust links, not Adjust attribution.
Can Ferry replace Adjust attribution? +
No. Ferry attributes installs, signups, purchases, and revenue to the link that drove them, which covers owned channels well. It has no ad network integrations, no SKAdNetwork support, no cost data, and no fraud prevention. If you measure paid campaigns, keep an MMP.
Can I run Ferry alongside Adjust? +
Yes. Keep Adjust for paid campaign measurement and use Ferry for owned-channel links like referrals, QR codes, and email. Links moved to Ferry domains are measured by Ferry rather than Adjust, so keep each channel on one system.
How much does Ferry cost compared to Adjust? +
Adjust quotes contract pricing through sales, typically scaled by attribution volume. Ferry publishes flat tiers: $0, $29, $99, and $299 per month for 5,000 to 3,000,000 monthly link opens, with a 14-day trial and no sales process.
LINKS WITHOUT THE CONTRACT
Deep links you can buy in an afternoon.
Start a trial, connect a domain, and ship attributed deep links without a procurement cycle.